How to Create Strategic Projects: Crafting an Executive Point of View

Are you finding it challenging to create strategic projects that position you as a partner rather than just a vendor? Crafting an Executive Point of View (POV) could be the game-changer you're looking for.

What is an Executive Point of View?

An Executive Point of View is a compelling narrative presented to an executive team, urging them to take action, even if it means challenging the status quo. When executed effectively, it can pave the way for transformational projects within your client accounts.

Components of an Executive Point of View:

1. Know them inside and out: Deeply understand your client's business, market trends, and customer priorities.

2. Challenge their thinking: Encourage executives to reconsider their current strategies and embrace new perspectives.

3. Back it with data and stories: Support your narrative with concrete market data and compelling anecdotes.

4. Value hypothesis: Quantify the potential impact in tangible terms—dollars and cents.

5. Clear next steps: Provide actionable recommendations that are straightforward and easy to implement.

Steps to Develop Your POV:

1. Market and competition analysis: Utilize AI and search engines to uncover key market trends and customer insights.

2. Understand internal dynamics: Identify key stakeholders and their pain points within the organization.

3. Craft a compelling narrative: Present your insights in a clear, persuasive manner using data-driven visuals.

4. Challenge the status quo: Highlight the risks associated with maintaining the current course of action.

5. Highlight your unique solution: Emphasize what sets your approach apart from competitors.

6. Build credibility: Showcase case studies, testimonials, and your industry thought leadership.

7. Call to action: Clearly outline the next steps, whether it's scheduling a demo or proposing a pilot program.

Pro Tips for Crafting Your POV:

• Focus on strategic accounts: Reserve this approach for clients where the potential payoff justifies the effort.

• Iterate and refine: Continuously improve your POV based on feedback and evolving client needs.

• Seek feedback: Engage with internal champions to refine your narrative and ensure its effectiveness.

• Engage in dialogue: Approach your presentation as a conversation rather than a one-sided pitch.

For practical examples and a deeper dive into creating an Executive Point of View, check out this week's video.